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What are branded podcasts?

Branded podcasts are quickly emerging as a unique and powerful tool in business marketing. They offer unique opportunities to build trust, enhance communication, and foster mutually beneficial relationships with consumers or businesses in an industry. Branded podcasts aim to deliver valuable information through entertainment or education that aligns with the brand’s values, attracting new audiences, enhancing brand awareness, and driving consumer loyalty.

 
 
 

Tell your brand story

Whether you're looking to build deeper connections with your audience, share your expertise, or craft engaging narratives, our branded podcasts and expertise can transform your message into a story that resonates.

With a tailored approach to every project, we work closely with your marketing team to create authentic, impactful audio and video experiences that align with your brand's identity and goals. From concept to execution, we handle every process step ensuring your brand’s story is heard, remembered, and valued.

 
 

Discover the impact of a branded podcast

 
 
 

89%

Lifts in brand awareness after launching a podcast.1



86%

Increase in brand affinity after hearing a brand's podcast.1

 
 

72%

of the Irish population have listened to a podcast.2



14%

Increase in purchase intent from brand mentions during a branded podcast.1

 
 
 

38%

of digital audio listeners in Ireland are also podcast listeners1



69%

of the UK 18+ population have listened to a podcast.3

1Quill Branded Podcast Study, 2024, 2Listen Up Ireland, 2024, RedC, 3UK Podcast Consumer 2024, Edison Research
 
 
 

Great branded podcasts we have produced

 
 

#1 Parenting

Podcast In Ireland

3 Million+

All time DOWNLOADS

4.9 Stars

on Apple PodcastS

 

Best Climate PODCAST

Irish Podcast Awards 2023

BOASTS an 85% Avg.

retention rate per episode

RUNNING FOR 5 Seasons

2019 - Present

 
 

Branded video podcasts

 
 
 

170,000+

Views on YouTube

4 Million+

Views on Social PLATFORMS

 
 
 

Do you want to know more?

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