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What are branded podcasts?
Branded podcasts are quickly emerging as a unique and powerful tool in business marketing. They offer unique opportunities to build trust, enhance communication, and foster mutually beneficial relationships with consumers or businesses in an industry. Branded podcasts aim to deliver valuable information through entertainment or education that aligns with the brand’s values, attracting new audiences, enhancing brand awareness, and driving consumer loyalty.
Discover the impact of a branded podcast
89%
Lifts in brand awareness after launching a podcast.1
86%
Increase in brand affinity after hearing a brand's podcast.1
72%
of the Irish population have listened to a podcast.2
14%
Increase in purchase intent from brand mentions during a branded podcast.1
38%
of digital audio listeners in Ireland are also podcast listeners1
69%
of the UK 18+ population have listened to a podcast.3